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Sunday Drip Marketing Released for Honkai: Star Rail 2.7

With the Version 2.6 Special Program scheduled for the end of the week, drip marketing for Version 2.7 of Honkai: Star Rail has started going out across social media, revealing that the next 5-star character to become playable is Sunday, a fan favourite from Penacony and one of the most high anticipated units in the game's history.

Sunday Drip Marketing Released for Honkai: Star Rail 2.7

Version 2.6 of Honkai: Star Rail marks our return to the pleasure planet of Penacony, a return that will continue with the release of Version 2.7, which has started its drip marketing cycle today. The first new character to be announced for 2.7 is a highly anticipated fan favourite: Sunday, the once enigmatic leader of The Family and devout believer in The Order.

Just like his sister, Sunday is set to be a new Harmony character in Honkai: Star Rail. Although, instead of being a Physical Harmony unit like Robin, Sunday is our first limited 5-star Imaginary Harmony character, a combination previously used by Yukong and the Trailblazer. With a new outfit, as well as a new motif focused on thorns, Sunday’s role in 2.7 isn’t completely clear yet, although there is heavy speculation that he will either join the Stellaron Hunters or the Astral Express.

“There’s always a paradise that needs to be built. That vow is like the sun in the sky — perhaps I’ll melt and fall before reaching it… But some hardships I must endure.”

“The dream of the Order has dissipated, yet there are still those who will not give up on their original intent.

— The traveler whose wings were clipped… whereto shall his footsteps lead?”

Sunday Character Bio

Sunday, Imaginary Harmony

Sunday, Imaginary Harmony

Sunday was one of the most popular characters in all of Penacony when he was introduced in Version 2.0, where he played an integral role as the final villain of the pleasure planet. In Version 2.3, we left Sunday on Penacony where he struck up a deal with Jade from the IPC’s Stonehearts at the behest of his sister, Robin. Considering the fact that 2.6 will take us back to Penacony, it seems that some sort of redemption or atonement arc is planned for Sunday.

If you haven’t heard the term before, drip marketing is a piece of terminology for gacha games used to describe promotional materials released before a unit’s kit is officially revealed. Honkai: Star Rail, along with Hoyoverse’s other gacha titles like Genshin Impact and Zenless Zone Zero, release a version’s drip marketing a full update before they are set to join the game, giving players time to save or adjust their spending plans. 

Version 2.7 of Honkai: Star Rail, which will feature Sunday and any other newly announced characters, launches in early December. Meanwhile, Version 2.6 headed up by Rappa, a new rapping ninja we will meet on Penacony, launches on the 23rd of October. 

SOURCE: Honkai: Star Rail Sunday Drip Marketing

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