Activision has officially launched a Call of Duty: Mobile webstore specifically for Indian players. The grand opening offers a custom and conceivably more rewarding avenue to buy COD Points directly. The move allows players to bypass platforms like Google Play signifying a notable shift toward direct-to-consumer monetization within one of the world’s largest mobile gaming markets that is India.
With India’s mobile-first gaming base increasing year over year, Activision’s low-barrier launch is both timely and tactical. The grand opening makes advances on other regional players like Free Fire MAX and PUBG Mobile that dominate India’s mobile e-sports landscape. Call of Duty: Mobile webstore provides a localized experience by offering features like UPI support which accounts for about 8 out of 10 digital transactions in the country.
Source: Activision
Key Features of the Call of Duty: Mobile Web Store in India
- Localized Payment Options: Seamless integration with UPI, ensuring fast and secure transactions tailored to Indian gamers.
- Value: Best deals in COD Points for players
- Community Engagement: A strong focus on connecting with local audiences through collaborations with top Indian gaming influencers and creators
“India is one of the most exciting and influential gaming markets in the world, and the launch of the COD: M Web Store marks a significant step in how we serve our players here…With this platform, we’re delivering a tailored experience that offers greater value, accessibility, and rewards to our Indian gaming community.” – Jeffrey Gullett, Head of Call of Duty®: Mobile at Activision
Activision also stated that they anticipate that COD:M Web Store India is expected to provide significant growth opportunities. For both the player-base in the region and beyond.
About Activision
Activision is a world leader as game developer, publisher and distributor. Known for blockbuster franchises like Call of Duty®, Crash Bandicoot™, and Tony Hawk’s™ Pro Skater™.
SOURCE: Activision via PR Newswire, CODM Store India
