A new update went live today for Rogue Company, the free-to-play multiplayer shooter that recently launched for PlayStation 4, Xbox One, PC, and Nintendo Switch. This brings about a new map, titled “The Arena”, which is the result of a partnership with popular streaming personality, Dr. Disrespect.
The Arena is designed around speed and immediate combat while also channeling the personality and attitude that has made Dr. Disrespect famous. Based on the layout and design of sports stadiums, players will find many references to the persona of the streamer littering the entire map.
This partnership was created in tandem with Disrespect’s return to the public eye following his widely reported permanent ban from the Twitch streaming platform in June of 2020. As he began his resurgence on YouTube in August, he partnered with Hi-Rez Studios, the developers of Rogue Company, to go back to his roots and design a multiplayer map to promote his return.
Disrespect, real name Herschel “Guy” Beahm IV, was formerly employed at Sledgehammer Games where he designed multiplayer levels for Call of Duty Advanced Warfare. The development team then applied various Dr. Disrespect content and imagery to emulate his fictional Champion’s Club and went a step further in bringing his persona into the game as a playable character skin.
The Arena is a promotional partnership that works on paper and should harness the viewership Disrespect has to improve the visibility of Rogue Company. According to Trevor Williams, Vice President at Hi-Rez Studios:
“Partnerships need to be unique, authentic and organic […] As we brainstormed opportunities, Guy ‘Dr Disrespect’ Beahm became a prime target. We felt his career background and Rogue Company had a perfect synergy and creating a map together would be the most unique way to fold Dr Disrespect into our gaming world.”
What remains to be seen is whether the chaotic personality of Dr. Disrespect will be able to hold together long enough for this partnership to pay off for Hi-Rez Studios. Within the past year, Beahm has been embroiled in controversy, including such moments as live-streaming the bathroom at E3 2019 (a violation of the California Penal Code), accusations of racism, and of course, the unexplained ban from Twitch in June.
Time will tell if this will be a successful method of promotion. If there is an increase in players due to the new content, will Hi-Rez Studios partner with other successful streamers or content creators? Or will the entire thing succumb to, in the words of Dr. Disrespect, “Violence. Speed. Momentum.”?