Ubisoft Announces Future AAA Titles To Cost $70

Ubisoft is the latest studio to raise the price tag of its games, with CEO Yves Guillemot confirming that Skull and Bones will be the first new title to cost $70. Future AAA titles will also follow suit, including the mainline installments of the Assassin's Creed franchise.

Ubisoft Announces Future AAA To Cost $70

Plenty of new titles have been revealed during Ubisoft Forward 2022 with some of those games being Skull and Bones, Tom Clancy’s The Division Heartland, and numerous new Assassin’s Creed games. Whilst the latest batch of announcements made by Ubisoft is sure to have fans excited for the future, the latest news might also leave fans a little disappointed. Here is everything you need to know.

Skull and Bones will cost $70 upon release

Skull and Bones will cost $70 upon release

Skull and Bones and Other AAA Will Cost $70

Ubisoft CEO Yves Guillemot informed American video game journalist Stephen Totilo of the recent news regarding the studios’ recent shift to the new industry standard price tag, with big AAA titles now costing $70. Skull and Bones will be the first Ubisoft title to adopt this new change, whilst most other titles will follow suit afterward. It is important to note that this does not refer to all upcoming titles as Assassin’s Creed Mirage, described as a much smaller title, will not follow this trend and will instead retail at $50.

It was only a matter of time before Ubisoft followed its competitors, with 2K establishing the new industry standard price range back in 2020 amidst the pandemic. EA, Square Enix, and Activision are just some of the studios to have followed 2K’s example and have also raised the price of their AAA titles in recent years. Though this news may be damaging for some, perhaps the sheer number of quality titles coming in the near future will offer some level of comfort to all avid gamers out there.


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