More and more in today’s world, the opportunity to imagine is being lost; kids spend less time playing cops and robbers, and more time with electronic media. ROBLOX’s family-friendly experiences support imagination, role-playing and creativity.
Every month, over twelve million virtual explorers come to ROBLOX to imagine, play, learn and create. The ROBLOX Imagination Platform™ supports over 146 million hours of engagement each month, which is more time than is spent on Pinterest, Reddit or Wikipedia (comScore 9/2015). At peak times, ROBLOX hosts over 450,000 participants. And every month, five million newcomers sign up on ROBLOX purely through viral word of mouth.
ROBLOX Studio enables creators to intuitively build their dreams. It’s a desktop authoring environment for virtual reality. Immersive, multiplayer experiences are created with terrain authoring, 3D “smart models”, and scripts. Millions of community created assets (cars, buildings, etc.) are available for free to support the creation of immersive games and experiences.
ROBLOX apps provide access to ROBLOX on PC, Mac, iOS, Android and Xbox. Most ROBLOX adventures are accessible from any device, so players can imagine with their friends regardless of where they are. In addition, ROBLOX apps provide access to friends, chat, and groups, which makes it easy to find and imagine with friends. The ROBLOX cloud hosts games, and provides instant scalability to well over 12,000 players in a single game. At peak times the ROBLOX clouds supports a quarter million simultaneous players.
ROBLOX is powered by a growing community of over 300,000 creators who produce an infinite variety of highly immersive experiences. Over 100 elite creators make substantial revenues from their content, with top creators making well over a quarter million dollars.