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Imitation Games: The Failure of Marvel’s Avengers

The failure of Marvel's Avengers represented the most popular film franchise in the world being gamified by one of the biggest companies in the industry throwing away $200 million. The game industry has been making these sort of blunders fo...

Marvel's Avengers, Square Enix and The Live Service Dilemma

Marvel’s Avengers, Square Enix and The Live Service Dilemma

Set to shut down in 2023, Marvel's Avengers had failed before it even released. Looking to capitalize on the profitability of the Live Service model, a promising Avengers project is going out not with a bang but with a whimper. Worst of all...

5 Marvel Superheroes who Deserve a Square Enix Game

5 Marvel Superheroes Who Deserve a Square Enix Game

The future of Marvel's Square Enix game series looks bright. What superheroes are next to enter the spotlight is the question on many people's minds. There are characters who have never had their own virtual outing, while others are begging...

Marvel's Avengers was let down by its own marketing

Marvel’s Avengers Was Let Down by Its Own Marketing

Marvel's Avengers' marketing was a let down to the final release delivered, and misled players about its biggest strengths, highlighting its most egregious features. Square Enix promoted a multiplayer game-as-a-service; but its strongest as...

5 Characters We Want In Marvel’s Avengers Initiative DLC

With Spider-Man and Hawkeye joining the fray, let's explore 5 other DLC characters that would make Marvel's Avengers even better. These characters will be based on what they bring to the table in terms of gameplay and story. In a catalog fu...

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