Returning this summer is the PlayStation E3 Experience. Those looking to watch Sony at E3 will be able to do so from their local (or not, depending on how far they're willing to drive) movie theater! Tickets will be entirely free and attending will come with a slew of goodies, including a poster, a collectible card, and a "digital gift basket."
You can find all relevant information, including when and where you can attend, here.