Ubisoft has stated its belief that investing in new genres & IP’s is the right move going forward. Speaking to MCVUK, at Gamescom, Ubisoft EMEA executive director, Alain Corre, discussed the publisher’s increased investment into genres that have typically been ignored in favour of large open world games that appeal to a wider variety of people.
In the interview, Corre highlights the delicate balance of developing their top selling franchises, like Assassin’s Creed & Far Cry, with smaller projects like the upcoming mythology-based game, Gods & Monsters. Taking advantage of new hardware & software for the PC & consoles will be key to creating these new IP’s, saying:
It’s a challenge because we need a lot of talent to do that, so we are going to continue hiring talent in the studios, we plan to have more in the next five years. We cherish our fans that are following our brands like Assassin’s Creed or Ghost Recon going forward, but we feel that it’s also a good moment now to go onto investing in new IPs. There are lots of new technologies appearing; PC is still developing fast, there are new consoles coming next year, the streaming technology is there, cross-play is also something that will excite players, so we feel it’s the right time to create new genres, and new IPs for us. After all, if the sun can shine on these ones, we’ll have them for a long time to come.
Ubisoft isn’t naive to the fact that their foré into new IP’s won’t always reap the rewards that more commercial, AAA games do. Corre highlights last year’s Starlink, the toys-to-life game that failed to garner much attention from gamers. According to Corre, Ubisoft doesn’t see Starlink as a total failure, instead seeing it as a valuable experience which left the publisher “well-placed to create better products for this type of consumer in the future.”
Ubisoft’s upcoming adventure game, Gods & Monsters, is just one example of their push into new IP’s. The game still has an open world and combat, but from the little footage we’ve seen, it’s shaping up to be a different kind of Ubisoft game. Made by the team who developed last year’s fantastic Assassins Creed: Odyssey, Gods & Monsters pits your character against the worse monsters Greek mythology has to offer.
Ghost Recon: Breakpoint is Ubisoft’s next big release, slated for October 4th. It’s currently available to pre-order for PS4, Xbox One & PC.