Youzou Sakagami, main producer of the game, has posted an emotional message on The [email protected] Cinderella Girls website. In it he talks about the exciting journey that this game has meant, since it was the first mobile title in The Idolmaster franchise. Sakagami has expressed its gratitude to all users who have played since it was originally released on November 28, 2011. It has not revealed the specific reason for the end of the service, but fans understand that more than 10 years is a long way for a smartphone game.
He has also commented that originally, he thought the game would not succeed and that he would have to end the service in just a few months. He acknowledges that he was prepared for it. But, instead of that, what has happened is that The Idolmaster Cinderella Girls has been one of the most successful mobile games in the history of Bandai Namco.
In order to understand the importance of the game, Sakagami points out that The Idolmaster Cinderella Girls currently has 190 different characters and almost 100 of them have their own voices. In addition, dozens of songs have been released, live concerts, anime series and other highly successful spin-offs have been held. The game was only the first step of a great phenomenon that has been enjoyed all over the world. As Sakagami mentions, this would not have been possible without the love that the “producers” (the players) have for their favorite idols.
— アイドルマスター公式ツイッター (@imas_official) August 8, 2022
As Sakagami reveals, the end of the game does not mean that the Cinderella Girls will disappear. This universe will continue to be very much alive. Concerts, games and new products will continue to be in the spotlight. A good example of this is that this week a multitude of new items have been announced with the images of the Cinderella Girls characters. In addition, fans will also enjoy The Idolmaster Cinderella Girls U149 anime and The Idolmaster Cinderella Girls Starlight Stage game, now celebrating its 7th anniversary, will continue to be available.
The roadmap for The Idolmaster Cinderella Girls end of service is as follows:
- Browser version and AndApp will stop using Mobacoin on December 22, 2022 at 12:00 p.m.
- Android and iOS version will stop using Cinderella Coin on December 22, 2022 at 12:00 p.m.
- Gachas can be opened until December 16, 2022
- There will be an 11th anniversary campaign on November 28, 2022 with special promotions
- End of service: March 30, 2023 at 3:00 p.m.
In addition, there are still a series of events planned between the months of August and December that will feature the appearance of new characters.
The Idolmaster is a million-dollar franchise. Prior to the release of The Idolmaster Cinderella Girls on mobile, the game made its arcade debut and later appeared on Xbox 360. It was one of Microsoft’s secret weapons to attract the Japanese into their console. The success of Cinderella caused an anime to be released in 2015 and, from then on, items for fans did not stop being sold.
Bandai Namco Entertainment guarantee that they will make an effort to make these last few months unforgettable for the fans.