Take Two has just revealed their highest first quarter profits to date, thanks to an increase in consumer spending through microtransactions. T2 is the parent company of both Rockstar Games & 2K Games, which in the quarter ending June 30th, generated a total of $540.5 million, a 39% increase from the same period last year.
The loin share of this profit was generated through digital products including microtransactions, DLC & add-ons; mainly from their two big earners GTA: Online & NBA 2K19. This news comes off the back of a new update to GTA: Online adding a casino, generated by real money. This hasn’t gone without criticism and has been a hot topic here at KeenGamer. It would appear that any criticism has had little effect; Rockstar recently announced that the casino update has brought the biggest amount of total players since its initial release in 2013.
Take Two also shared information on total game sales. Rockstar Games’s latest release, Red Dead Redemption 2, shifted another million copies in Q1 2020 & NBA 2K19 has moved a total of 12 million copies since release. These numbers pale in comparison to the news that GTA 5 has sold 110 million copies since 2013.
Take Two’s fortunes seem destined to continue their upward trajectory with the release of the long-awaited sequel Borderlands 3. Be sure to check out our hands-on preview of the E3 demo.