Square Enix seems to have had a rough time publishing their recent Marvel-based IPs. According to David Gibson, senior financial analyst at MST Financial, the publisher sold Eidos Montréal and Crystal Dynamics because of the tremendous financial flop of their recent Avengers and Guardians of The Galaxy games. After Square Enix lost $200m, it looks like the Swedish company Embracer Group is interested in collecting the license to publish the superheroes.
It’s strenuous to imagine a superhero game not selling properly in our generation, especially those of outrageous popularity like the Avengers and Guardians of The Galaxy that Disney and Marvel Studios had succeeded at marketing for the general population. So, it is apparent that they have not lost a few, but Square Enix lost $200m just on publishing Marvel Games. While Guardians of the Galaxy was not a bad game, The Avengers was a defaced product figure, failing to deliver the least of the community’s anticipations. The Multiple DLCs released after the game, such as the Spider-Man DLC, didn’t help the game sell at all.
Embracer Group acquiring the western studios of Square Enix, Crystal Dynamics, and Eidos Montréal puts the fate of Avengers’ online services in an anonymous state, as it is not yet clear if the Embracer is inclined to keep powering the game. As mentioned above, Embracer Group seems to be also interested in taking the publishing license of the Marvel characters from Square Enix. The license permission, according to Metro, is pending Disney’s approval.