Square Enix Has “Aggressive Plans” For The West

In a recent conference call for investors, Square Enix CEO Yosuke Matsuda expressed his company's intentions for new releases in the West going forward and acknowledged that 'Games as a Service' could be the newest mainstream model for gaming.

Square Enix Has "Aggressive Plans" For The West
According to recently released transcripts from Square Enix's latest quarterly conference for investors, the publisher has big plans for North America and Europe, including an aim to "aggressively roll out both catalog and new titles to the Western markets going forward.”

Essentially, Square Enix plans to enhance digital sales by updating and integrating its own sales websites. This includes the development of an app version to “create a design that provides our customers with a seamless, user-friendly means of making purchases.” Additionally, “Multi Platform Utilization” will be a focus, something in which CEO Yosuke Matsuda mentioned was “the concept of essentially providing our contents on all of our platforms.”

He expressed the intention to design games able to generate recurring revenue streams in the future, saying, "Titles that have become global hits recently have tended to be offered via the 'Games as a Service' model, and we believe this is going to be the mainstream model for gaming in the future. In developing future titles, we will approach game design with a mind to generate recurring revenue streams.”

Though no new use on Final Fantasy VII Remake and Kingdom Hearts 3 were given, the common misconception is that each will release by 2020 at the earliest. Though this could very well be possible, when Matsuda displayed the slide featured below, he explained that the games marked “FY2018/3 and beyond” will be launched “in the next three years or so", meaning each could easily come much earlier than in three years.

The slide also includes the recently announced Marvel IP license, which is realistically within a three year time frame, since it will be revealed next year.

What do you think of Square Enix's approach? Let us know in the comments below!

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An actual fan

Kill me now. The one company I always believe in and it’s games are going to be behind a pay wall. Kill me now.


I hate that. So basically, its a matter of taking a full game, finding detachable parts and removing them from the game, to be offered up as DLC. Basically, developers have hated that prices have remained at $60, so now, to get the full experience of a game, we will be buying the “minimum install base game” at $60, then pay more if we want more.     Example of FFXV: $60 for base game, plus $25 for season pass, plus Kingsglaive movie (anywhere from $3 to rent, to $20 for full purchase). And if we somehow want a few… Read more »


Then they should just come out and say it: this game will cost $90.     Because if they are giving us unfinished games at $60, that will eventually be their downfall. Hardcore gamers will understand and follow suit, and pay for the DLC, but most people won’t, and they’ll end up with a worse experience that will likely influence future sales of a franchise, which in turn leads to the company making more and more DLC, sucking up as much as possible from their hardcore audience, until even they can’t stand it.     I guess they just have… Read more »


“these practices aren’t too favorable in the eyes of the consumer” – No… these practices are HATED by consumers. People like to feel as though they are getting their money’s worth. Breaking a completed game into DLC or a subscription model is symptomatic of greedy publishers… and gamers usually wont tolerate it. Don’t believe me? Just look to the spectacular failed triple A budget games of recent times, and compare them to games like Witcher 3. The differences are stark. Witcher 3 was a very well crafted, and complete, game. The company refused to sacrifice quality for greed… and so… Read more »

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