Sony Music Entertainment Announces New Publishing Label

Sony Music Entertainment has created a new game publishing label called UNTIES, in order to penetrate the ever-expanding video game market with indie games, which are continuing to draw attention even within Japan. Recent progress in the game development world has made it possible for even small-scale production teams to create high-quality games.

Sony Music Entertainment Announces New Publishing Label
The evolution of digital publishing has also made it possible for creators to deliver their own titles to consumers all around the world, which spawned an indie game movement centered around North America. Conversely, this has created an unfortunate side effect where certain creative, unique titles end up getting buried in the market without getting the proper exposure they deserve. UNTIES hopes to unearth high-quality titles like these and utilize SME’s vast entertainment business wisdom in order to expose them to as many consumers as possible. UNTIES will also handle PR and sales on multiple platforms. The name UNTIES comes from unleashing unique games and unparalleled creative talent unto the entire world.

UNTIES’ first title is Tiny Metal, a classic style strategy sim created by AREA35, a new studio led by spirited young creator Hiroaki Yura. On November 21st, the game will be released worldwide on PlayStation®4, Nintendo Switch™, and PC. Tiny Metal's fusion of classic turn-based strategy battles and cutting-edge 3D graphics powered by Unreal Engine is sure to entertain fans all around the world. Despite the fact that the game is built off the classic turn-based strategy genre, it’s filled with brand-new systems and unique twists on old favorites. 

Moreover, more game are in the works including the Last StandardMerkava Avalanche and Deemo Reborn, all of which are new action titles. The first two are destined for PC and other platforms, while Deemo Reborn will have PlayStation VR support on PS4. There are no release dates for any of these games yet, although some early trailers preview what to expect.

Finally, UNTIES is building up relationships with creators both within and outside of Japan in order to assault the global market with titles that everyone is passionate about. More information about this topic can be found on UNTIES official website.

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