What’s meant to be a celebration and building of excitement for what’s to come to the industry from the big names in gaming, Sony’s absence from E3 last year was definitely felt. With PlayStation confirming that the PS5 is coming holiday 2020, many thought that we would be seeing Sony’s return to the biggest show in gaming that is the E3 stage, in order to show off the upcoming console. Speaking to Gamesindustry.biz however, a spokesperson for Sony Interactive Entertainment says that the people at Sony “do not feel the vision of E3 2020 is the right venue for what we are focused on this year”.
We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe. Our focus is on making sure fans feel part of the PlayStation family and have access to play their favorite content. We have a fantastic line up of titles coming to PlayStation 4, and with the upcoming launch of PlayStation 5, we are truly looking forward to a year of celebration with our fans.
With the rise of the internet, it’s not hard to understand why Sony might want PlayStation to step away from E3. Although still the biggest gaming conference in the industry, there’s little to stop a company with the resources that Sony does to create the buzz that E3 would all by themselves. When the PS5 logo was revealed last week, it rapidly spread all over the internet like wildfire, although that was partly because gamers and outlets alike were making jokes about it.
Despite the continued loss of Sony’s attendance, a spokesperson for ESA, the company that organises E3, remained optimistic.
E3 is a signature event celebrating the video game industry and showcasing the people, brands, and innovations redefining entertainment loved by billions of people around the world. E3 2020 will be an exciting, high-energy show featuring new experiences, partners, exhibitor spaces, activations, and programming that will entertain new and veteran attendees alike. Exhibitor interest in our new activations is gaining the attention of brands that view E3 as a key opportunity to connect with video game fans worldwide.
Thanks to its own events like PlayStation Experience and its own strong brand of internet marketing, Sony’s been able to get the hype going for its consoles and games in its own right. Its done so well in tandem with this generation’s performance of the PS4, the PS5 is already expected to outsell the Xbox Series X, according to analysts.