However, Scuderia Glickenhaus gave the following response on Twitter:
Until GT pays a fair royalty to use our cars as others do none will ever appear in any of their games.
— Scuderia Cameron Glickenhaus (@Glickenhaus) September 2, 2020
Usually, when adding a car into video games, the manufacturer must agree upon a contract, which both game developer and car manufacturer sign. It’s like Forza’s collaborations over the past years. Otherwise, game developers pay to use cars in a game or the other way round. In this case, Scuderia Glickenhaus want money, which then leaves it up to Polyphony Digital whether they consider it worth adding or not. Turn 10, developer of Forza, explained the licensing process for a racing game. A manufacturer’s budget plays a huge role. Scuderia Glickenhaus may be lacking of money which could lead to a denial of licensing.
As Glickenhaus mentioned, this applies to all games and not Gran Turismo specifically. They’re also pointing out that they require the same amount as other manufacturers get. The reason for pointing that out could be that the brand has been offered contract previously, but denied due to low payment. There’s nothing confirmed though. We will see in eventual future whether the car will appear in Gran Turismo 7 or not.
A denial of licensing between game developer and car manufacturer has occurred many times. Usually, it comes down to costs, but other times it could be exclusive license to certain game developer or fear of ruining manufacturers reputation. But in the end of the day, a racing game will always contain a great and diverse set of cars.