The Iwate, Miyaki, Fukushima, and Kumamoto prefectures of Japan have partnered with Pokemon Go developer Niantic to announce a new campaign to attract tourists to the four quake-hit areas.
At a press conference on Wednesday, the local governments of each state announced that the project will launch with three goals in mind: to promote tourism and cultural exchange by adding PokeStops and gyms at sightseeing spots, to draw up route maps between these PokeStops and gyms, and to open an event that will tie together all four prefectures.
A video of the entire presentation can be found below:
The four areas listed above were those hit hardest by the Tohoku earthquake and tsunami disaster of March 11, 2011. The project will begin in the fall, with dates contingent upon each prefecture's budget.
Pokemon Go launched in the United States and other select countries on July 6. Since then it's debuted in more than 50 nations around the world. Recently developer Niantic added a new "Sighting" feature to the game, which helps players track nearby monsters more easily.
