“This limited-edition doughnut is made with our irresistible light and fluffy dough with a rich and gooey brownie batter, dipped in icing and decorated with the iconic Xbox logo,” the description read on the Krispy Kreme website.
Consumers will find a code for one month’s Xbox Game Pass Ultimate when buying a promotional dozen. Disclaimer, this code is only valid for non-subscribers; therefore can not be stacked onto an existing subscription. This free Game Pass Ultimate code is also limited to one per person, perhaps wise for health reasons.
Welcome to the next generation
Introducing… The Nexus Level Doughnut
— Krispy Kreme UK (@krispykremeUK) July 28, 2021
Some lucky gamers will also have the chance to win an Xbox Series S through this limited-time promotion. Using the same Xbox Game Pass Ultimate code on the back of the promotion box onto the website, with a 1 in 120 chance of winning Microsoft’s all-digital next-generation console, according to the Krispy Kreme UK website.
The announcement trailer released on the Krispy Kreme Twitter account is a parody of Microsoft’s next-generation reveal trailers with a ‘creative director’ and ‘quality assurance’ who tries the doughnut on-screen.