Konami and Sega Might Be Next for Microsoft

After recently announcing the purchase of Bethesda Softworks and its parent company ZeniMax, it would seem Microsoft is now aiming towards the Japan-based Sega and Konami as a means of strengthening its presence in the region compared to the opposition.


Konami and Sega Might Be Next for Microsoft cover

Microsoft’s recent announcement of taking ownership of Bethesda Softworks may have shocked the gaming industry, but it could also only have been the beginning of something much bigger.

According to a source within the tech industry, the company is now turning its gaze towards a couple of developers from within the Asian market in order to give a boost to its image and sales numbers in the region. More to the point, it seems that both Sega and Konami could be next in line for a deal with Microsoft in order to become part of the company and go into a takeover, similar to what was done with ZeniMax.

Sega had a reputation as one of the greatest hardware developers back in the ’90s, as it created several consoles — both home-based and handheld — that were quite popular with fans. Most notable among them were the Mega Drive (or Genesis, depending on your region), the Game Gear and the Master System. But after the disastrous launch of the Dreamcast, the company pulled away from the console market and instead decided to stick to being a games developer, albeit not a very successful one. It is mostly known for the Sonic The Hedgehog franchise, although it is associated with other highly popular series, such as Bayonetta and Yakuza. 

As for Konami, its reputation boomed during the glory days of the original PlayStation thanks to the launch of Metal Gear Solid. A series of titles that would continue to perform well for the company all the way up until the eighth generation of consoles and Metal Gear Solid V: The Phantom Pain. But its dispute with the series creator, Hideo Kojima, would ultimately damage its image in the eyes of fans so much that nowadays, it struggles to remain relevant.

Metal Gear Solid V: The Phantom Pain. One of the greatest titles developed by Konami.

Metal Gear Solid V: The Phantom Pain. One of the greatest titles developed by Konami.

This is why, if this deal were to go through, it could prove convenient for all three parties involved. It would help reinvigorate both game developers while also promoting the Xbox name within the Japanese market, which isn’t really performing well. Just a look at sales numbers from the week ending on February 27 is enough proof of that, with the Xbox Series X/S being outsold by the PlayStation 4 by 3,249 units to 1,508, while the Xbox One was barely able to sell 10 consoles within the same time frame.

This decision seems like a no-brainer for the US company, and if Xbox Head Phil Spencer’s recent statements about the strategy moving forward are anything to go by, then it seems we could soon have yet another merger on our hands. Of course, right now, this is all purely speculation and should be taken with a grain of salt.

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