EA Responds to Battlefield and Titanfall 2 Launch Criticism

Despite critical acclaim, Titanfall 2 is speculated to perform poorly by analysts due to its positioning between Battlefield 1 and Call of Duty: Infinite Warfare. During an earning call yesterday, EA finally gave word on the matter.

Respawn’s Titanfall 2 was released just a week after Battlefield 1 (also published by EA) and one week before Call of Duty: Infinite Warfare, leading many analysts to speculate that the game will suffer from disappointing sales as a result.

In a recent EA earnings call for investors, company CEO Andrew Wilson was asked if he would look to release two shooters so near to each other again in the future, prompting Wilson to defend the company’s decision:

"We think there’s really three types of players. People that really love Battlefield and that kind of big strategic gameplay that will orient in that direction; the player that loves the fast, fluid, kinetic gameplay of Titanfall 2 that really orient in that direction; and the player that just has to play the two greatest shooters this year and will buy both."

He went on to say that he has complete faith that both games will enjoy a "long sales cycle, both this quarter through the festive season and deep into the years to come."

EA CFO Blake Jorgensen also chimed in on the matter, adding: 

"Part of the strategy of building a franchise is you have a long view. You think about the business differently than you might an existing franchise like a FIFA or a Madden. What that means is we’re looking for ways to not fragment the player base early, but to include [as many players] as we can to continue to build that franchise. We think that’s the right strategy for a product like Titanfall."

Although it is true that Battlefield 1 and Titanfall 2 are fairly different games, its pretty clear that most consumers can’t afford both of them considering the current standard for game prices. It remains to be seen how sales numbers will effect the future of Titanfall going forward.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>