Codemasters is a long running specialist in the racing genre, being the developer of many franchises such as F1, Dirt, and Grid. They also own and publish games from other studios such as Slightly Mad Studiosโ Project CARS series. With this acquisition, this now means that all of these IPs will be under the larger ownership of EA, who already own the Need for Speed and Burnout franchises.
In an interview with IGN, EAโs executive vice president of strategic growth Matt Bilbey explained that the company wished to allow Codemasters to act as an โindependent groupโ going forward, and that the acquisition was motivated by a desire to grow within the racing genre, and release games in that sector more frequently. He also expressed an interest in the F1 license in particular, calling it โone of the few true global sportsโ. EAโs CEO Andrew Wilson has also previously stated that they see the F1 series as a candidate for a live-service business model.
What do you think of this acquisition? Are you excited to see what new games could be made now thanks to this partnership? What do you think it means for the future of the genre as a whole? Let us know in the comments.
