COD: Infinite Warfare tops UK Sales Charts

After a fairly dismal launch, at least by Call of Duty standards, Infinite Warfare has topped the UK sales charts this week, beating out Fifa 17 and Dead Rising 4. Previously number 3 last week, Infinite Warfare's sales have spiked, perhaps in preparation for Christmas.

COD: Infinite Warfare tops UK Sales Charts
The holiday season has proven fruitful for Call of Duty: Infinite Warfare! UK Sales chart data indicates that the controversial shooter has risen to the top of the chart for the past week, perhaps indicating the spike of people buying the game for Christmas.

News earlier in the week indicated that Call of Duty: Infinite Warfare was having a hard time in the sales, with physical purchases down by nearly 50%, a massive hit to sales. The game is also massively behind Call of Duty: Black Ops III sales, following the trend many predicted with the extremely low pre-order numbers compared to the previous instalment a few months before release.

So with these diminishing sales numbers, how has Call of Duty: Infinite Warfare beaten some of the latest and most acclaimed releases to the top spot? Well, part of the reason might be availability and relevance. Call of Duty: Infinite Warfare placed above Fifa 17 and Battlefield 1, but how? Well, the Call of Duty franchise is extremely popular with younger fans, fans who perhaps cannot purchase the game at launch due to lack of finances, and of course not meeting the age restriction. This means that often, they will have the game purchased for them by a parent for Christmas, obviously boosting sales slightly. Also, Call of Duty: Infinite Warfare is available across a more diverse list of platforms, encompassing Playstation 4, Xbox One, and PC. Fifa 17 is only available on current gen and last-gen consoles, with last-gen console playerbases not enough to cover the market that PC offers. Battlefield 1 also came out on current-gen consoles and PC, however, that game came out in October over a month and a half ago, and in the gaming world is old news.

Regardless of the reasons, the controversial shooter has managed to top the charts this week. It will be interesting to see the UK sales chart data next week to see what game comes on top in the final run up to Christmas.

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