A video game has been released to celebrate the 200th birthday of Louis Vuitton, the French fashion designer and businessman. He may have left us long ago, but the company he founded, Louis Vuitton, is determined that his legacy is not to be forgotten. In a rather unique move, the fashion house have chosen to create an adventure video game, titled Louis the Game, to celebrate his legacy and educate people on the man who started the business.
In Louis the Game, players will take control of Vivienne, who is the mascot of the Louis Vuitton brand. By playing as Vivienne, you step into the visionary mind of Louis Vuitton and explore his world as he knew in life. As you progress through the game, Vivienne’s abilities will grow. The main goal of the game is to collect 200 birthday candles. Each one contains a piece of information about Louis Vuitton’s life, including himself, his family, and the Maison he founded. In order to find all the candles, you’ll retrace his story that spans 200 years, exploring six different areas associated with him.
As well as candles, you’ll also come across NFTs (Non-Fungible Tokens) as you play the game. There are 30 to find and collect altogether, 10 of which were created by digital artist Mike “Beeple” Winkelmann. He is famed for creating the most expensive digital artwork, Everydays: the First 5000 Days, which sold for $69.3 million.
Play as Vivienne, the mascot for the Louis Vuitton fashion house.
Louis Vuitton was born on August 4 in 1821. After suffering a tough childhood, he ran away to Paris at the age of 14, a journey that took him 2 years. There, he was trained on how to make boxes, eventually becoming the best at his craft. He went on to work for elite clientele, including royalty and even Napoleon III’s wife. Vuitton opened his own box manufacturing shop and business, which was highly successful, and he became a respected entrepreneur with his revolutionary trunk designs.
He worked right up until his death in 1892, where he passed his legacy onto his son, Georges Vuitton. His son continued his great work, creating further innovative designs. Today, the fashion house Louis Vuitton is one of the most successful in the world, still making trunks and many other luxury and high-end fashion goods.
(YouTube video by 7LGAMEPLAY)
Louis the Game was developed by Louis Vuitton Malletier and is now available as a free-to-play game for iOS and Android.
