You read that right. American rapper, music producer and star of 2007's 'Crank That (Soulja Boy)', Soulja Boy Tell 'Em has added technology entrepreneur to his résumé with the release of not one, but two game consoles. The SouljaGame Console and SouljaGame Handheld are available for purchase on his website (links found in the 'Source' section below), alongside other products in the Soulja brand, including a smart watch, wireless headphones and a tablet.
The SouljaGame Console is advertised as a HD Game Console with 800 built in games. Meanwhile its handheld game console variant, the SouljaGame Handheld, boasts 3000 built in games. The product pages state support for video games created for many past consoles, with the handheld console interestingly including Nintendo Switch compatibility.
Soulja Boy's entry into the video games market has drawn skepticism from several publications across the internet. The consoles are reportedly emulation devices manufactured by Anbernic. Meanwhile similar looking devices, without the Soulja branding, are purchasable through international online retailer AliExpress, and a quick search reveals interesting pricing. At time of writing, the SouljaGame Console is $149.99, while an "Anbernic Retro Mini Video Game Console" will only set you back $79.49 through AliExpress. Similarly, the SouljaGame Handheld is currently $99.99, but the "Anbernic Video Game Retro Handheld Console" is less than $60.
Furthermore, which games come with the consoles, the quality of the description and the legality of the whole enterprise has been called into question. But in an interview with Rolling Stone, Soulja Boy remains happily resolute, unaffected by critics and confident that his efforts are all above board. In fact, he is actually taking suggestions for his consoles. Although implementing ideas from his 5+ million followers would be near impossible. You'd have to be superman to crank that many ideas out.