"The idea with real world games was to build an advertising model that is deeply tied to the way the game itself works… so it doesn’t break the flow of the game. It doesn’t feel like something is grafted on. That’s what we’re trying to do and it will provide a compliment to in-app purchase. In app-purchase will be the majority of the revenue, but it does take some of the pressure off of us to squeeze hard on the purchase side which would be detrimental to the game."Hanke's statement comes not long after news that Pokemon GO had established a tie-in deal with McDonald's restaurants in Japan, making 3,000 of them appear as in-game Gyms. This could be a sign that Niantic is considering the possibility of phasing out microtransactions in favour of a sponsor-based model, though only time will tell if this turns out to be the case.