“The launch has been pretty good,” “We do a lot of comparisons back to the first Borderlands back in 2009. That launch felt similar to us." - Gearbox Software creative director Randy Varnell. Varnell also said that “Ultimately Borderlands was extremely successful new game for us which went on to sell almost 8 million units in its lifetime. Battleborn is actually tracking just ahead of where Borderlands was on the sales.” Battleborn's director has high hopes for the game and said that just like the Borderlands the game will become famous due to word of mouth.